Case study / Flowable
Rebuilding
the foundation.
As the sole frontend developer responsible for Flowable’s company website, I drive its development, maintenance, and technical evolution as part of the marketing team.
- Role
- Sole website frontend developer
- Stack
- Next.js, TypeScript, Tailwind CSS, Storybook, CMS
- Scope
- Architecture, design system, discoverability, performance
The work
A live site,
not a blank slate.
Flowable’s website supports an active marketing team and a steady publishing workflow. Improvements need to strengthen the technical foundation without getting in the way of campaigns, content updates, or visitors.
I migrated the website from Next.js Pages Router to App Router, modernizing the routing architecture beneath the existing marketing experience. The work created a stronger base for ongoing improvements while keeping the CMS central to how the team publishes.
Design collaboration
A rebrand,
built together.
The website is also undergoing a rebrand. I work closely with the designer to translate the evolving visual direction into reusable, production-ready components.
Storybook gives us a shared place to build, document, and review interface components in isolation before they become part of the live website.
Beyond migration
Easier to find.
Faster to use.
My ongoing work covers technical SEO and generative engine optimization, making content easier for search engines and AI-assisted discovery tools to understand and surface.
Performance is part of the same job: reducing friction for visitors while keeping the implementation practical for the people who maintain and publish the site.
Internal implementation details and company metrics are intentionally kept private.
Focus areas